Electric Castle proved once again this year that a large festival can also be sustainable. Thanks to our reusable, custom-printed cups, the event was able to save thousands of disposable cups — a significant step toward a greener festival site. The unique designs also added to the experience and made the cups more recognizable to visitors. In collaboration with The Cup Market/The Cup Street, we provided a fully circular system. Electric Castle chose to reuse, and that made a difference. Proud partnership.